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OS ecommerce

OS ecommerce is a decision for electronic commerce. Its feature allows to administer shop and to maintain warehouses online with the minimal effort. Your shop will have:

- The catalogue of the goods

- The buyer cart (ecommerce cart)

- Fast search

- The block of new sales

- The block of Bestsellers

- An opportunity of carrying out of actions

Their clients get competitive advantage among similar projects owing to the additional expanded opportunities:

- Registration of ecommerceshop in about 180 catalogues

- Increases in an index cited

- The order of an advertising campaign for special conditions

There are some examples of ASP ecommerce the appendices that solve different problems. Each example is high-grade a web-appendix , is accessible in initial codes , is well documentary. You can use these examples both completely, and partially, for creation own ASP.NET appendices, without any restrictions.

ASP .NET Web Matrix is the tool specially intended for development of appendices ASP .NET and given free of charge.

Unlike numerous on-line services you can not only supervise process of registration, but also independently check results of a registration by search machines.

TARGET AUDIENCE

Target audience is people who with the greatest probability will buy the advertised goods or will take advantage of offered service in ecommerce package. Before planning of the ecommerce advertising campaign, one of the most important problems definitions of a target audience, a writing of "portrait" of the consumer is. The basic characteristics of a target audience are: a floor, age and the size of the income. In the further, the target audience can be defined and by a social status, a way of life, habits, media preferences and other factors, the quantity and which kinds depends on specificity of the advertised goods or service. Qualitative definition of a target audience will allow choosing those kinds of advertising as part of ecommerce information which can influence the chosen audience as much as possible effectively. That, in the further will serve as a starting point and for creation of advertisements and for media planning.

ADVERTISING IN THE INTERNET

Ecommerce provider is ready to offer a full complex of services on ecommerce advertising on the Internet: contextual, banner, and so on.

Ecommerce hosting

For the first time seriously having reflected on the publication of a site in a network the Internet and having spent some time for acquaintance to sites the host companies, the person, usually, already understands in general sense of a word a hosting. But not at once we can understand all variety of kinds of services of a ecommerce hosting, understand, what of them will allow to realize its project most effectively: a free-of-charge hosting, a virtual server, the virtual allocated server, simply allocated server or even co-location.

The guidebook written by means of Club a ecommerce hosting providers will help you to orient with this variety and to make the realized choice of service of a hosting in ecommerce system.

At an English wordhost from which the terma hosting is formed, set of shades. One of values:the owner (being the owner, a holder of hotel). If to take on arms this translation with a housing-and-municipal shade will explain nuances of all kinds of a hosting simply.

Free-of-charge hosting

You can place the site on a server of the provider free of charge. To tell is not for money more correctly. To pay off to you for this service all the same it is necessary.

Virtualserver is alreadya room in municipal apartment. Anybody from it will not expel you, while you accurately bring a payment and do not break the orders established by the house owner. At own discretion you can place the furniture within the limits of volume of a room. The level of comfort depends on the house owner, from quality of the house in which there is your room, and from neighbours. If has got hospitable the neighbour because of its visitors will get in places of the general using inconveniently. On the general kitchen will feel too constrained if the neigbour the aunt the Rose of impressive volume moreover and constantly there is. But to live it is already possible, if will carry with neighbours and with the house owner who will closely watch their behaviour.

Good alternative of private ecommerce projects or projects of small and average business. Your hosting-provider gives to you in rent a place on one of the servers; other sites together with yours use resources of a computer, the software and accessible width of the channel.

Business of a hosting, as well as in any the friend, the firm rule of a triangle familiar to us from a school bench works: the sum of corners is always equal to 180 degrees. In our case the triangle is made to three, rigidly connected parameters:

·Cost of service

·Quantity of resources

·Quality of service

You should realize that at rigid fixing any of them as a priority, change of another will inevitably cause change of the third. So, for example, having fixed for itself cost of services at the set level and trying for this sum to get it is more than resources, you should understand, that quality of service thus will be lowered.

Thus, the choice of the provider is always the compromise between these in three parameters. That the compromise was reasonable, it is necessary to understand and correctly to be guided in the given parameters. With first two the majority of questions will not arise, that it is impossible to tell about quality of service. As quality of service today in the domestic market is not always balanced .

How to choose ecommerce host ?

On a theme “how to choose ecommerce host” it is written much. As a rule, these texts have advertising character. And consequently have no any objective basis under itself. Therefore we shall write clause “how to choose ecommerce host” looking on a problem from within. We shall write not only about a technical part, and first of all we shall mention the organizational moment of your future ecommerce host . To its choice to approach it is necessary as to a choice of a travel company which will sell to you the ticket to the dark blue sea. Why? These two businesses something is similar on a level of a deceit of consumers and sometimes there are similar organizational moments

Creation of web sites

Process of creation of a web site usually begins withexploratory talk .

By their results the purposes and problems of the future web site are defined.

Being based on the information received as a result of exploratory talk and the analysis of requirements of the customer, the Technical project is made and affirms.

The technical project describes the concept of a web site, structure and navigation, functionality of the software of a site.

The basic stage of creation of a web site includes design part, programming, information filling.

Into a design part of creation of a site enters:

· Development of design of a breadboard model of pages - appearance of pages of a site (main and the others)

· Creation of flash-animation (if is present at the project)

· Formation of patterns of pages of a web site (HTML-code)

The program part can includecreation of a web site :

· Development and introduction of programs of administration by separate sections (

· Introduction of a control system by a site "Web-management", and also development and introduction of modules for it

· Introduction in system " Web- management " of module " Ecommerce shop "

· Development of other programs.

The information part is information filling sections of a site, preparation and the publication of the text and graphic information on the materials given by the customer

The final stage of creation of a web site includesthe publication of a site into the Internet and initial promotion .

Initial promotion begins with drawing up and the statement of the list of search phrases on which it is planned to advance a site in search systems, then optimization of pages according to the given list, the publication of a site in the Internet, correct registration in search systems and an initial exchange of links with thematic resources is made.

Standard package - a site operated by means of separate programs of administration.

The given programs allow changing the information only in some sections, such as: "Prices", "News", etc.

Corporate package - a site developed on the basis of a control system "Web-management" .

C the help of the given system the customer receives the full control over structure and the information maintenance of the site.

Ecommerce shop- manufacturing of a site on a control system "Web-management" with module " ecommerce shop " introduced in it.

Functions of module " Ecommerce shop " on a site :

· Display of the catalogue of the goods on sections and sub items (in the form of a tree).

· Realization of " ecommerce cart" - display of the chosen goods and their quantities with recalculation of the sum of the order.

· Registration and identification of the customer.

· The Notice of the manager of a site and the visitor on registration on a site.

· The Notice of the manager of a site and the customer on the order for a site.

· Formation of accounts on payment.

Administrative functions of module “Ecommerce shop" :

· Administration of the catalogue of the goods: viewing of the information on the goods, addition, removal of the goods and sub items, editing of characteristics and photos, change of structure of the catalogue.

· Fixing in base and administration of orders: viewing of the information on the order and the customer, addition, removal of orders, editing of parameters.

· Fixing in base and administration of users: viewing of the information on the registered users, addition, removal of users, editing of the contact information on them.

Copywriter

The purposes of copywriter work:

- Creation of advertising texts;

- A writing of texts for web sites of customers;

- Processing texts and their finishing up to perfection;

- A writing of articles and news.

Requirements:

- Creative thinking, humour, sharp mind;

- Skills and skills of the journalist-editor;

- Philological formation is desirable;

- Skill to communicate;

Work with a computer at a level of the advanced user;

Freelance copywriter

Freelancer - the person of a creative trade ( copywriter , the journalist, the artist, the photographer), working on the customer as the private person. « The free artist »

Copywriter - the creative worker writing advertising texts, headings, slogans, scripts of advertising rollers. Frequently in the advertising copywriter performs much greater volume of work, thinks out visions (for the art-director), concepts of advertising campaigns (for creative director), develops communicative strategy (for experts in marketing), etc.

This person is responsible for:

To develop the concept and the basic idea of an advertising campaign

T o write heading , a slogan , the text of the printed announcement, banner, the brochure , the booklet , the letter for direct dispatch, the script of audio/video of a roller

Heading is a phrase deduced forward of clause (message), containing brief, probably metaphorically-exaggerated, essence from the text.

Classical banner definition: heading in all width of a strip, a cap; the header, now is more often used concerning the Internet-advertising. Internet-banner - the small rectangular containing the reference to the advertised resource on the Internet, can be animated, i.e. to contain moving objects, pictures, texts, symbols.

To edit or copy already existing materials, to adapt advertising for realities of market

To work at a high professional level, in constant contact to the customer, considering all its wishes

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