Freelance Logo Designer Sarkis.

Articles:

The story about logo in general and fonts in particular...

The logo can be solid, serious, easily playful, and classical or underground, that in this case is a synonym to "alternative".That is breaking any standards of construction of a logo

Then you start to study carefully the graphic themes used in a logo. What is it? It is the letter, a symbol, a sign, but not by way of value or how it sounds phonetically, and how the symbol looks For example, programs of recognition of texts in the basis contain algorithms of identification of graphic themes.

Each graphic theme (and consequently, all fonts) consists of elements. These elements also a basis for creation of a logo, they define a rhythm of sight and its structure.

In newspapers Logo’s are sometimes used as Old English fonts, as in the case of the Los Angeles times and many other reputable publications, with the purpose of giving to the newspaper an image of the traditional stability that comes with time, and though the newspaper is American, there is a sensation of English traditions. The artist could transfer it through font in a logo... Therein creating a sensation that the paper is already hundreds of years old and a landmark publication!

For example, symbols C, E, and L "are opened" in the right party and J - in left. There are symmetrically "open" signs W, V, H though on their logic it is better to name closed symmetrically. We read from left to right, and psychologically this direction is for us comfortable. Well and it is clear, that the sight slides on “opened to the right ", and brakes on "opened to the left... That gives us convenience or discomfort of recognition in web design.

Example of a visual zone of influence of a symbol...

It is actually at application manual schedules and phototypesetting. In computer fonts this circumstance in many respects is considered, but to supervise a tracing of a logo on this subject is necessary...

From practice of creation of logos...

It is impossible to look at all variants of techniques of creation of logos, especially regarding creative design art. But in connection with technologies the basic receptions have already settled, especially presently active development of computer technologies. Let’s consider some variants of their personal practical experience.

Variant of manual schedules.

The logo is developed and executed by means of traditional graphic means - feathers, ink, a paper... This variant is the longest, the most intense, but also the most expressive. You are initially given to "pure’ creativity. At the moment it can be used for creation of original logos with unique font elements (calligraphic type, is complex compo website and other).
Some opportunities of “an alive hand " cannot be repeated even at presence of high-quality tools.

Use of computer techniques.

How much has the computer facilitated the successes that have been realized by the web designer? And how has it assisted the creative process? The thought process has not been affected much by the information and technology advances that are present due to the internet and the computer revolution whit is growing exponentially! Unconditional leaders in the creation of logos are vector packages such as CorelDRAW, FreeHand, Xara and certainly, Adobe Illustrator.