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Article:
How to make the ecommerce web site?
This question is knowingly putting in heading.
If you will enter it in search in the answer you receive a lot of links to offers from various firms or simply enterprising comrades. No, I do not wish to tell, what they do something bad, or do something wrong, simply I am surprised with practically full absence of the information on the given theme (can, someone is more lucky?). And this theme is really interesting and actual - at least, I could find in the Internet of more questions, than answers. And this article is a small attempt though a few to compensate for the deficiency the information.
So - how to make the Ecommerce web site yourself?
Before we shall start actually a theme, I would like to approach to the common denominator (though can, it should be made right at the end?). The program decision offered here is not ideal and unique. In the world in general it is a little ideal.
So let's agree to not go in cycles in such things, as a choice of the programming language, style of the program, and ways of the decision of arising problems. It is possible to long discuss all this zealously, but I see the purpose a little in other - to give all interested persons a necessary minimum of the information on a theme of creation own the Eshop (Ecommerce web site) without complex program and technical decisions. And the main thing - without significant financial expenses, that very often plays a main role.
To make (we shall not examine complex decisions) the Eshop most, strangely enough, is very simply. Also be not surprised - realization of such project is accessible even to the beginning programmer familiar about the Internet-technologies. I hope, you can be convinced of it. It is a little bit more complex to think up how to adhere own shop (here, and in the further, it is meant, certainly, the Ecommerce web site) to the concrete goods.
Well, here to you an example. There is set goods , in quantity of 1000 names. The price information on the goods is updated almost daily, and not simply updated, and sometimes is cardinally updated! And change not only the prices, that else half-troubles, but also kinds of the goods, their descriptions, guarantee periods and deliveries, etc. Try to bring all these data in the shop daily, and you at once like respect for those people. That’s it updating of data in shop also actually takes the basic part of the program. It is the part that is necessary to think over first of all.
Before you will start to do the commerce web site, you should study thoroughly a price of the goods and ways of it updating in the original. Give for an example we shall come to some reserves. There is a firm, in which assortment the computer goods. They’re enough of what not be engaged in updating in manual, and to think up own system for synchronization of data of a price and shop. Let the price will be at us in Excel. It, as a rule, not so, many firms use specialized programs in work, for example, 1 С Accounts department, but such moments are not basic, as always it is possible to import data from such packages in Excel. The quantity of sections in a price and the goods in them are not fixed, and the price represents a set of lines and columns. In each line is the goods or the name of section of a price (for example - processors, memory, a mousy, etc.). Quantity of columns not important, standard there can be a price, the name, the description of the goods. However, can be and other variants. Here to you and the description of a usual price with which you can collide.
As how it is possible to use, having such data? Certainly, it is possible to apply special modules to sample of data of a file of format Excel (they exist in different variants for different programming languages), but such modules, as a rule, are not free-of-charge so, are not comprehensible to us. Except for that is always there is a problem of adjustment. Sometimes, what it to make, it is necessary to possess such qualification that is easier most all to write yourself. However, these modules and are not necessary actually. What itself represents our price? Correctly, a set of lines and columns, and strictly synchronized from each other. So, it is possible to construct a text file of such lines and columns with precisely same structure. Only instead of visual division of lines and columns (as in Excel), it is necessary to use any symbols. Certainly, in this case visual synchronization will be lost, as are long lines always different, but it and is not important, in fact the internal structure remains former. It will be all the same lines and columns, only already in a text format. And this format is very easy for reading through and processing practically in any programming language.
If speech has come about examples and reserves, let's be defined now, in what programming language there will be our examples. The choice is obvious to me, as I have written the shop on РНР . It is simple (and during too time powerful enough) the script programming language giving all necessary means for realization the Ecommerce web site (and not only it, by the way). So, let will be РНР . But do not forget, that you always can easily transfer algorithm on any other platform. Simply with РНР … it is more convenient somehow.
Let's return to our price. Excel, as is known, is able to keep the files in different formats. Us one will interest now - a text file with dividers of tabulation. Basically, dividers are not important; there is an opportunity to keep in a format with dividers commas or blanks. Use what is pleasant to you more. We shall stop on tabulation.
Here we also have found a way to not be engaged in routine work on daily updating a price in ours the Ecommerce web site, and as much as possible to automate this process. Before starting to work with the received file, it is possible to think, as it is a little to compress or process of it.
More correctly is to give to the ecommerce services user an opportunity of a choice of section of a price. However, it is not necessary to exclude and the first variant. It is always better, when there is a choice from different variants of viewing of a price as in sense of program decisions here it is not expected problems.
Means, it is necessary to separate sections of a price from the information on the goods. It can be made if to pay attention to what of columns there is a name of section. As a rule, it is the same, as the name of the goods. But - in line with the name of section there is no information on the price of the goods, and it can serve good distinctive attribute for the program. It is enough to trace each time presence in the chosen line a column of the prices.
However, very few people are interested in names of sections in ecommerce solution. We should think over an opportunity of viewing of concrete section of a price. For this purpose deduced names of sections of a price should be made links. And in the reference as parameter to specify the information on the given section begins with that line. We modernize our algorithm of a conclusion of sections of a price a little in such a manner that after pressing the reference name would undress the visitor got on other ecommerce program that would begin viewing a file with a price not with the beginning, and from that place which is transferred under the reference as parameter. And already would deduce not sections of a price, and the goods - their price, the name, the description, etc. But it is yet enough of It for high-grade the Eshop as it means an opportunity of the order of the chosen goods in this ecommerce package.
We have approached to very interesting theme - ecommerce cart. I do not doubt, on many web sites you tried to order the goods laid out there, and on all work of cart as been realized differently. What is necessary to the standard visitor from the Ecommerce web site? Really, to buy the goods. And what for this purpose it is required to it? Convenient navigation, easy and fast access to the goods, an opportunity to change quantity of one name of the goods in a basket, an opportunity to remove the goods from a basket, the information on the goods (data, parameters, a photo, at last - the price!). It is a necessary minimum - the increase in accessible functions negatively affects speed and essentially complicates the program. But - more than it is enough of it for us.
So, how it is possible to store the goods in cart of the buyer? It is possible to ask it (the buyer, certainly) to be registered in system, but for this purpose it is necessary to be assured in necessity of our goods for the buyer. More often it is not so. And therefore do not complicate a life to the clients of a various sort registration. Think - as you concern to them, whether often it would be desirable to leave the data on doubtful web sites (ecommerce database)? Very much it would not be desirable. So, it is necessary to have very weighty reasons what to enter registration. Such reasons can be: presence of a constant circle of buyers, the running goods … and we shall not stop on registration as it basically nothing changes.
What to make it, it is necessary to consider advantages and lacks of several competing technologies. What it is possible to oppose cookie? That is easier - Java script and sessions. Let's examine all three under the order.
Ecommerce description. Cookie - the small files that are written down on your computer by a server. All browsers support work with them, and believe - in this technology of more restrictions, than opportunities. For example, it is impossible to write down in one cookie more than 4 kilobyte of data, it is impossible to address to another's cookie, only created by the server, it is impossible to write down cookie where or in other place, except for as in allocated by the user.
Certainly, all this under condition of that you watch safety of own computer and establish the advanced ecommerce software. By the way, practically in all browsers cookie are by default included, and if you could switch off them - can and include. To make it is possible in adjustments of the program-browser. Very much a plenty of web sites uses in the work cookie, and the part from them simply will not start up you to itself without their included support in a browser. But - the average user of a computer does not disconnect cookie, and for advanced it is necessary to write the prevention on a web site.
Further - Java Script. This technology too is widespread enough, but... There are versions of popular browsers that do not maintain work Java Script. For example - versions Opera. However, it not that lack which I would like to emphasize. Java Script technology client, and it means, that the text of the program - a script should be transferred a browser. By itself - the increase in time of loading and delay of work of the program to you is guaranteed. And plus here still insistence to resources of a computer, and we receive a rattling mix.
However, here is and advantages - if the server does not maintain programming on the party it is necessary to take advantage only Java Script.
Ecommerce definitions. Sessions are very effective mechanism that has been built in many modern languages of programming. Is present, for example, in PHP versions 4.0 and above. It allows transferring variables from one window of a browser to another without their loss and without transfer by methods POST or GET. Actually - uses in the work unique identifiers which are stored in files cookie as well so bears nothing new basically unless convenience of work.
Here they are competitors. Actually - the choice costs between two: cookie or Java.
Ecommerce description. Script. The second should be chosen only in case your hosting does not maintain programming on the party of a server on one of languages.
It is practically all free-of-charge services of ecommerce hosting. And on the first it is necessary to stop in all other cases when there is an opportunity to give the basic work on processing to a server. If are used cookie - all basket remains untouched, in fact It is written down on a computer of the client. So - the decision on a choice of technology depends on opportunities of a hosting.
Time the technology is chosen - let's apply it in
Together with the identifier of the goods it is necessary to remember and quantity of the goods.
Besides in cart it is necessary to provide an opportunity to order still the goods and finally to issue the goods. It can be made both buttons, and links - that is more convenient for navigation. Any parameters here it will not be transferred.
Certainly, it is necessary to think over, how to deduce the information on full cost of the order. It is not necessary to forget about discounts and gifts if they, certainly, are in yours ecommerce web site. Various bonuses and the information on delivery will well be entered here. If It free-of-charge - write about it Superfluous will not be.
At last … Registration. Standard fields - a name, the address, phone, a mail box, etc. to whom that is necessary. By the way, it is the less the better. The field of "note" should be obligatory - leave to the client an opportunity to state the wishes. There and then there should be information on the ordered goods and on it cost. The most important button - "TO ORDER". If there is no registration, it is possible entered given to remember (and for what we spoke so much about cookie?) and at the following order simply to substitute. The client will be grateful, believe.
After the order is issued and confirmed, first of all … tell thanks the client for purchase. And - display once again the information on the order. Thus do not forget to clear cart. It in fact has already fulfilled. If the e-mail address has been entered - send on it the message on the order and the diversified information, including ecommerce advertising. That's all. At least for the buyer.
Now we shall pass to the internal processes occurring at the order. By itself, for storage of the information on all orders it is necessary to allocate a service file. We shall write everything that punish. And it is necessary to write already not identifiers (I hope, at you on a hosting it is a lot of place), and the full information - the name, the price, etc. So it is more convenient to look through and process then. Here anything complex - it is simply finished by special images the generated line in the end of a file. To read through such file it is possible both in the text editor and by means of the special service program, an input in which, certainly, should have password.
The moment of timeliness of processing of orders is very actual.
Ecommerce problems
Thorny road is to successful ecommerce. And it is a lot of on it every possible traps. Only having armed with corresponding knowledge, it is possible to avoid expensive mistakes because of which many businessmen who have selected this way, took off from business earlier, than had time something to understand. In this article we shall consider 7 basic ecommerce problems costing on a way to successful ecommerce marketing and we shall offer variants of their solution.
Super-adaptability to manufacture
The widespread mistake consists that you have conceived a site, which is too combined ever to be realized. Often interesting and perspective projects never overstep the bounds of an initial stage of development because of unrealistic or too abstruse plans. In the majority cases the conceived opportunities for which new or unknown technologies are required, and remain non-realized, that as a whole postpones start the ecommerce store for uncertain time. To avoid super-adaptability to manufacture, be defined with the primary goals and functions the ecommerce stores and first of all realize them. Only when they are realized and work, be accepted for different exotic "difficulties " .
Try to bite off it is more, than in a condition to swallow
Ecommerce project represents a complex mix from various combinations of the equipment and the software, skills to develop structure a web-site and to choose an optimum hosting, to provide safety of a server and reception of payments in online. And it is far not the full list... You can try to solve all these problems independently, but wiser strategy consists in other. Instead of catching at all and to not make as a result of anything, simply buy the ready decision "on a turn-key basis".
For example, why do not take advantage of the ready shops giving the virtual areas in rent? Instead of becoming the expert in all areas, allow technical service of this ecommerce market to safeguard and working capacity of shop, and also other complexities, which on a teeth only computer "guru". Thus, you can exclusively concentrate on marketing and sales, having left care of technical problems on shoulders of others. This is a way to best ecommerce.
Try to sell a beach suit on North Pole
If any goods well is on sale in traditional retail trade, would be erroneous to believe, that it also it will be good to be on sale and in the ecommerce store.
It is far not always so: many goods cannot be on sale on the Internet for some reasons, as that:
High charges on delivery,
Complexity of use or necessity of personal sale.
Before opening the ecommerce store, define suitability of your goods or services for the Internet-sales. Ask yourself following questions:
- Whether are capable to push the prices established on the goods buyers to purchase of the goods in the ecommerce store (ecommerce retail), instead of in a usual retail network?
- It is favorable (and whether delivery of the goods to the buyer is possible?
- Whether buyers will trust guarantees of yours online-shop?
The objective estimation of all pro and contra will allow to save time and to avoid and unreasonable charges in the further.
Neglect the safety
The concept "Internet-hacking", apparently, becomes one of the most popular words in ecommerce solution. And cases of electronic swindle and vandalism every day grow with frightening rates. If you are engaged in a hosting of yours ecommerce web site independently, first of all take care of its safety, and then already about all rest. Experts on network safety for certain know, that it is necessary to establish on a regular basis fresh service-pack for Windows NT, to not use well-known "holey" cgi-scripts, on a regular basis to watch news in this area and updating of the software.
If you are not the expert in the field of net ecommerce, seriously think of employing such expert, and also to establish necessary additional ecommerce software for protection of your server against intrusion.
Operate alone
The majority of pioneers of ecommerce business are people creative and initiative. The most important for them are effectively think and quickly operate, that as a whole is the secret of their success. Nevertheless, considering huge complexity of work and reception of results from ecommerce, would be a mistake to not solve some problems together with others.
Often, even using for the problems «decisions on a turn-key basis ", many projects in ecommerce and reach success for whatever reasons what can be nasty ecommerce design or incorrect ecommerce marketing strategy.
Instead of passing a long way of preparation and planning of the project and finally to meet difficulties with ecommerce web design, development and promotion of shop, consider a variant of purchase of all package deal at ecommerce focused a web-agency (or ecommerce template, OS ecommerce services). Do not try to make all alone if there is an opportunity to take advantage of the ecommerce professional help of experts with experience of works in this area.
Neglect ecommerce web design
To start ecommerce stores, it is necessary to execute installation and adjustment of the complex ecommerce software on a server, often named «back office ".
It software carries out all the basic functions on storage and processing of the information on the goods. However, finally online-buyer sees only that is displayed at it in a browser, i.e. the web-show-window (store front, ecommerce storefront) and accordingly estimates it exclusively on convenience and appeal of the interface. That the shop has impressed favorably it is necessary qualitative in every respect ecommerce suite. In this business without the professional (capable to develop flexible structure of the shop, attractive design and the convenient interface, and also competently to integrate all this with back-office) is not possible. It is important to understand, that without a thing it even "heap most up" software with the most improbable opportunities will be absolutely useless in business of increase in sales! Similarly, and absurdly organized structure of ecommerce store (shop) in which it will be complex to buyer to orient, will lead your project to commercial crash. If you seriously reflect on creation succeeding ecommerce project, make sure, that it attractive and is convenient for buyers so round the clock works on you!
Absence of phone
It is little-known, that set of network shops work mostly just not in a network. For example, the typical situation can consist approximately in the following: the client having seen the prices for a site and having compared them with others to offers, will want to make the order by phone. However far from it - telephone number just most often forget to specify on pages the ecommerce store.
Operatively to react to inquiries of consumers, telephone number should be present on each page of a site! Among other things, it convinces consumers that they can address to you for the help or service support if there will be a necessity.
The good ecommerce.
For the majority of the ecommerce stores today becomes one of key channels of sale.
If your organization is engaged in ecommerce or is interested in creation of electronic shop for this purpose, for certain it is interesting to you to know what characteristics the successful of ecommerce web site should possess.
Today there is a set of various variants of creation and accommodation a web site in the Internet. Actually, so it is a lot of these opportunities, what even experienced users the Internet can be at a loss in a choice of the correct decision? Anyway, before you start selection of necessary tools for creation of a site, you need to describe in details the plan of structure and functionalities of your future electronic shop. There is a number of the components inherent in all sites of ecommerce, such as: pages of the description of the goods or services; a trading basket (ecommerce shopping cart)by means of which buyers can choose and store products from your catalogue of the goods while they will not create the order or the account; the mechanism of payment that buyers could pay the goods through the Internet or through other payment systems.
The special attention also should be given following aspects:
The information on the goods
Buyers make a decision on, whether it is necessary to buy the goods from your web site depending on the information given on a web site. That is why the goods should have a precise and qualitative image, the detailed description. If it is necessary, alongside with the description of the goods add the attached files with diagrams, drawings, video, etc. Clearly and precisely specify conditions of sale, delivery and послепродажной supports.
If at you it is a lot of goods for them categoris it is better to use the system of classification corresponding the industrial standard. The standard similar foreign trade activities enables to pick up a correct subcategory for any goods and to describe its characteristics in a correct format. Thus, the buyer receives exhaustive information on the goods.
Methods of acceptance of the order
Ultimate goal of work of your ecommerce site isthe sale . Not looking that many sites allow making the order completely through the Internet, some buyers prefer to order by phone, a fax or even by e-mail by virtue of a habit. In any case, number the instruction of phone of service of the order and support of clients is necessity for each site of ecommerce as it creates at buyers additional feeling of safety and confidence that as required, they can always talk to the alive person.
Methods of payment
Delivery in other regions is carried out only after reception of payment by means of bank translation. Besides for today more and more popular there are methods of electronic payments - payment on credit cards and others. Therefore you should include by all means all these opportunities in your ecommerce shop.
Trading basket with accounting taxes
The trading basket (Ecommerce shopping cart)is a necessary component of any ecommerce site. Through it generation of the account on payment is carried out. For competent drawing up of the account it is necessary, that at its formation taxes to the added cost, both federal, and regional, inherent in some areas at once paid off.
Guarantees
As guarantees of the refund become more and more widespread in network sales, you should place the announcement of a guarantee of the refund on an appreciable place of your site. As in most cases the law on protection of the rights of consumers obligates to make the refund or replacement of the goods. If the client feels absolute security at a choice you as the supplier, the probability of reception of the order considerably increases.
Policy of confidentiality
Your site should have the precise policy of confidentiality in relation to the personal information received from clients. You should explain precisely in corresponding section as the personal information given by your clients is used. If your site will use Cookies, make sure, that you also have shined this aspect in the politician of confidentiality.
Safety
If on your web site the classified information on your clients gathers, you should use systems of safety of type SSL (the report of the protected cells). It guarantees that data of your clients will not come into the hands of the spiteful hacker by transfer from a computer of the client on your server. It also will convince your client, that you actually safeguard its personal and the classified information.
The set forth above aspects will enable you to avoid typical mistakes at creation of a site of ecommerce and to concentrate on sale of the goods.
Ecommerce expansion
1.Sales have surpassed expectations : whether your suppliers can accept and execute greater volume of orders? Whether stocks of your warehouse are sufficient?
2.Possible technical problems with yours the web-server, merchant account or other part in an ecommerce chain - whether is available for this case a spare variant?
3.Toughening of a competition . Whether there is for you a strategy fight from competitors?
4.Buyers for the first time on your site. Whether all the goods easily to finding (easy ecommerce)? Whether conditions of their purchase and terms of delivery are enough simple and clear?
5.Your visitors - beginners in ecommerce. Whether enough your site can count on their trust in fulfillments here purchases? Whether there are alternative ways of transfer of numbers of cards for those who are afraid to transfer them in online.
6."Harried" buyers. Whether your channel of ecommerce delivery is enough reliable and fast?
7.The decision of problems. Whether there are for you resources quickly and qualitatively to solve problems of buyers, to answer questions, to accept returns or to carry out an exchange of the goods?
8.The international orders. You are ready to do ecommerce business internationally? If yes, whether that this question is enough worked?
9.To build the further strategy in case of success: whether you trace dynamics and sales volumes? Satisfaction of your clients? These data can be useful in planning the further development of your business.
