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Web site creation
Many people wish to create private site or a site for the firm.
In this article we wish to share our experience. It can assist you to approach more productively to this important issue and do not neglect creation of yours Internet-representation.
Your website shows your relation to work, the quality of your services, and simply makes the first impression of your company.
The most important is to understand, for what it is necessary for you. There should be a motive, the definite purpose. Naturally, it is necessary to put specific targets which will be solved with a site.
The web site is never created simply without any sense, unless only to amuse the vanity.
Let’s write all web site creation procedure step by step:
- First of all write for yourself on a paper the purpose and problems of a site such as you see them.
- After that it is already possible to think of preliminary structure of a site, i.e. to think, what it will be - linear, treelike or any another.
- It will be necessary to paint from what sections to consist a website according to your purposes and problems.
- It is desirable to define at once for itself as sections (i.e. statically will be formed or dynamically), whence you will take the information, that is at once to solve, for example, that articles will be written in Word at once to think over convenience of their insert that not format each time the text, and simply to insert it. If at you often changeable price-list to think of its fast replacement by a site.
- Perhaps, somewhere it is necessary to use databases for information search.
Also it is desirable to think at once who will update the information, it is better for each section to make responsible, one who owns the information and he is capable to update it operatively. Especially it is important that employees understood that for the site it is necessary not only director, but also other person.
After that it is important to understand for what this web site is necessary to people surfing in Internet.
Put itself on the place of the person which is interested in search of the necessary information. And for this purpose break off that paper which you have written before, and write all new, but already in view of other sight - a sight of the visitor, the user. Have written? It also will be the guide to action.
Now we pass to the main thing how to submit a material of a site so that on it came not only to learn about you, and to receive the useful and necessary information for them, it is desirable detailed and unique. And already then, if they will decide at once to learn the information on you, your coordinates, etc. should be made it so that people from any page of web site could, only having thought: " And what company is it, how to communicate with them? " It is important immediately to find link on it.
Besides it is necessary to think over the site structure so that it is easy to orientate on it. The structure should be transparent and clear to any visitor of your site.
And one of the main often forgotten stages, it is selection of keywords for your site. That means it is those words which most precisely characterize your site in boundless space of Internet. The name of each page, which you see in a browser (the program for viewing the Internet pages), should speak precisely that it is possible to find on it.
To write texts for a site is a hard problem. Always think, what keywords will be written on page and as they correspond with its contents.
It is necessarily investigate meta-tags which are registered on each page. Here now, it is possible to go to design of a site, it is the most important part of the project.
I do not advise especially take the firm style and will embody it according to the structure developed by you. It would not be desirable to stop on design, I think, its development is better to order to professionals. But after granting preliminary layout to you, they necessarily ask you to show, how the design in different browsers is looked, such as Opera, FireFox, etc.
Then look the size of one page, it is desirable, that it was from 50 up to 300 Kb, especially it concerns to the first page. Always hold in a head, that the main thing on a site is its contents and simplicity of search of information.
Never be engaged in plagiarism, do not duplicate the information - this goods on the Internet full. The information on your site will be uniqueness.
It is possible to write history from practice, from personal experience of dialogue with buyers. Recollect, what questions are set most often by your clients? It is possible to answer them, thus always to think at dialogue with the potential client that excites it, what moments to it are not clear.
Placing it on a site in any form, for example, in a question-reciprocal, you help yourself and future clients to receive the useful and necessary information. It is important, that maintenance of a site - constant process, therefore it needs update on a regular basis.
It would be desirable to suggest still one useful idea for a possible embodiment.
If you faced any problem in the company, in business which have safely and successfully resolved, write about it on a site, even in a zone for the employees.
It will help your new employees to cope with the decision of similar problems. Believe, it will be a well useful knowledge which especially for your company, and, I think, are important not only to you. The zone for service using on a site is not always necessary, but can be useful. The site should work on the company, assisting its management and optimizing productions. It is especially useful, if you have the removed branches.
Also remember, the most important, the site starts to live only from the moment of creation, its destiny will depend on its further updating and filling. Think of it at creation of a site,
I advise do not repeat another's errors.
- The menu is developed with use of various new technologies.
- Site should be displayed normally and without pictures.
- Do not make the blank sections, empty pages. If while there is no information, simply do not show section.
- The text should be well readable, do not think out non-standard color combinations, take advantage of that already is recommended by psychologists for normal person perception.
- Write signatures to pictures. It is only improving visibility of your site for search systems.
